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Module 2 · Grund

Asset classes

Stocks, funds, bonds, crypto — what's what?

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A stock is exactly what it sounds like: a share of a company. Buy one share in Apple and you own a tiny sliver of Apple.

Why does the price go up and down?

In the short term: sentiment, news, rumors, interest rates. In the long term: the company's profits. A company earning more money year after year becomes worth more over time. A company losing customers loses value.

What do you get as an owner?

Two things. First, a claim on a share of future profits (sometimes paid out as dividends). Second, voting rights at the shareholder meeting — though for most small investors this is mostly symbolic.

The risk of individual stocks

A company can go bankrupt, and then your money is gone. That's why you always diversify — either by holding many stocks, or through funds that spread the risk for you.

Key takeaway

Stocks mean ownership in a company. Historically the best long-term returns, but individual companies can fail. Always diversify.

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Check yourself

What do you own when you buy a share?

Lesson 1